This article was originally published in October and has been updated.
Uruguayans love it when you tell them what a resort paradise Punta del Este is. Or how tasty the country’s Tannat wine is. Or what a stable democracy their small nation (pop. 3.5 million) has turned out to be.
What they don’t like is to hear Uruguay called, as many do label it today, “the Switzerland of South America.” Not that Uruguayans dislike Switzerland. But many if not most of them think the comparison is cliché, exaggerated, inaccurate, condescending.