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Subliminal Ads

NPR's Madeleine Brand examines the controversy over the Republican ad that criticizes Vice President Gore's prescription drug plan and which critics charge contains a "subliminal" message. The split-second appearance on the screen of the word "RATS," in large capital letters, then becomes part of the word "bureaucrats." The ad lambastes bureaucracy. Brand looks at the effectiveness of so-called "subliminal" advertising -- in selling candidates as well as other products.

Copyright 2000 NPR

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