If you're a coffee drinker, how would you like a nice cup o' Joe brewed with some Miami Heat?
NBA star Jimmy Butler has opened up his first coffee shop in Miami.
But the idea behind Big Face Coffee is a story four years in the making. Butler started selling coffee during the NBA’s COVID bubble season in 2020. Players were sequestered at a hotel in Walt Disney World and Butler, an avid coffee drinker himself, saw a business opportunity.
Armed with a French press and a dry erase board menu outside his room, the first edition of Big Face Coffee was born. Butler sold macchiatos and cafe au laits to teammates and rivals alike–charging a steep $20 per cup.
Butler had soft launched his brand with pop-ups around town since then, and now he finally has his first permanent physical location in the design district.
And don’t worry, the prices are much more reasonable now.
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