12/04/13 - Tomorrow’s Topical Currents is with Harvard University Professor Anita Elberse. She specializes in today’s entertainment culture, and has written BLOCKBUSTERS: Hit-Making, Risk-Taking, and the Big Business of Entertainment. Elberse teaches a course in Strategic Marketing in Creative Industries, which covers entertainment, media and sports. It’s a favorite among MBA students. What drives success in the modern media and digital world? Learn more on Topical Currents Wednesday at 1pm.
Hit-Making, Risk Taking, and the Big Business of Entertainment
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A first impression of what the prologue to Blockbusters has in store for readers
www.facebook.com/Blockbusters.the.Book
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Anita Elberse
www.facebook.com/anitaelbersepublic
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Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
twitter.com/anitaelberse
