How Analogies Reveal Connections, Spark Innovations and Sell Our Greatest Ideas

By Joseph Cooper,

Richard Ives

Published September 18, 2014 at 1:00 PM EDT

09/18/14 - Thursday's Topical Currents begins with former Presidential speech writer John Pollack, whose latest book is SHORTCUT: How Analogies Reveal Connections, Spark Innovations and Sell Our Greatest Ideas.Wordsmiths have shaped world history by simplifying complex ideas into easily understood ideas. And more: Linda Gassenheimer’s Food & Dining, with Esquire Magazine’s restaurant and travel columnist John Mariani.Tune in for Topical Currentswith hosts Joseph Cooper and Bonnie Berman at 1pm.

VIDEO: JOHN AT THE WORLD PUN CHAMPIONSHIPS 1995

(John is in polka-dots; the audience in stitches):

http://youtu.be/Gn0aq2pa8SY

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Joseph Cooper

WLRN Radio's Joseph Cooper says producing and hosting Topical Currents is the most rewarding experience of his long radio career, which began at the University of Missouri School of Journalism in the 1970s.

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Richard Ives

Richard Ives came to WLRN in September 2000 to begin a new career in radio. Born in Fort Lauderdale, his family moved to Long Island, New York, where he grew up. After graduation from college and an unsatisfying stint in a job that, as he puts it, "paid the bills but for which I had no passion" he found himself contemplating a midlife career change after being laid-off.

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