It's hard to imagine a time when red and green weren't synonymous with Christmas, but they haven't always been the holiday's go-to colors. Arielle Eckstut, co-author of Secret Language of Color, attributes the palette's rise to two things: holly and Coca-Cola.
The monks at Assumption Abbey in Ava, Mo., were making concrete blocks when Father Cyprian Harrison joined the order in 1965. As demand for the blocks waned, the order explored other options to support the men who call the cloistered monastery home.
"After a lot of inner reflection, we decided [to get out of the concrete block business and start making] fruitcake. We only had to change the recipe a little," quips Harrison.