marketing

Credit bureau TransUnion used digital tricks known as "dark patterns," such as putting information in low-contrast fine print and in an image that took longer to load than the rest of the webpage, government officials say.

Credit firm TransUnion used deceptive marketing and 'dark patterns,' lawsuit alleges

Joe Hernandez

TransUnion used digital tricks called "dark patterns," such as putting information in low-contrast fine print and in an image that took longer to load than the rest of the webpage, regulators say.

In a year where loss, grief, technology and identity have been at the forefront of the national conversation, the budding trend of email opt-outs are for many both a welcome change and a sign of what may lie ahead.

In A Grief-Filled Year, Brands From Etsy To Pandora Let You Skip Mother's Day Emails

Rachel Treisman

The small but growing trend is seen as a welcome acknowledgement of people who are grieving, as well as a sign that email marketing is becoming increasingly personalized and socially conscious.

A Chocolate Wake-Up Call: Inventive High Schoolers Market A New Ice Cream On Fort Lauderdale Beach

Caitie Muñoz

One Fort Lauderdale ice cream shop is getting ready to host a special limited-edition flavor. Yo Mama's Ice Cream on Fort Lauderdale Beach teamed up with…

On March 31 — National Crayon Day — Crayola will announce something about the colors in the 24-count box it offers.

With One Large Breath, Dandelion Is Blown Out Of Crayola's 24 Pack

Wynne Davis

The time has come to say goodbye to Dandelion, one of two yellow crayons in Crayola's 24-count pack. It will go into retirement and the Crayola Hall of Fame.

Signs in the Goodwill on Gandy Blvd. in St. Pete advertising the new color tag sale.

Goodwill Competes With Online Retailers

Morgan Blauth

As you walk into the Goodwill retail store on Gandy Boulevard in St. Petersburg, signs advertise 50 percent-off items with specific-colored tags. The...

Using his personal Twitter account, Trump has publicly thanked Walmart, among other companies, for their plans to increase investment and job creation. It's not yet clear how his tweets may affect company decision making.

Some Firms Are Harnessing Trump's Tweets As A Marketing Strategy

Yuki Noguchi

President Trump's use of social media to endorse or shame companies is a new public-relations channel. Some are leveraging that to recycle old news on job creation or other investment plans.