James Patterson and Brad Meltzer have scores of best sellers between them, but it’s not because of a strategic, business plan-like approach. Both say they are writers, not business or marketing experts. They write about what interests them, not to fill an opportunity in the publishing market.
Both Patterson and Meltzer work from South Florida. Patterson moved to Palm Beach County in the late 1990s. Meltzer came here as a kid in 1983.