Miami Beach's bike-share program DecoBike is heading to the mainland.
Starting in early November, the company will expand its reach in South Florida by adding 75 stations and 750 bicycles to ride-friendly areas including downtown, Wynwood, Midtown and Brickell.
Riders will be able to rent inexpensive bikes with the swipe of a credit card or a monthly membership. Bikes can be returned to any available station.
“There’s just so much interest in downtown Miami,” says Colby Reese, chief marketing officer for DecoBike. “We want to be responsive to that by having a bigger footprint.”
According to Reese, the company will begin placing equipment on the ground in late October, with a Nov. 1 start date tentatively planned.
The downtown expansion is only a part of DecoBike’s success story. Later this year, the Miami-based company will expand to San Diego, adding a new fleet of their signature blue-and-silver bikes to the West Coast.
Working with the City of Miami, DecoBike is in the final stages of getting its necessary permits. According to Reese, the city has been highly supportive and helpful of the expansion.
“This is our home base, we want to focus on making this a great program,” says Reese. “We can really be able to provide reliable daily transportation for other programs.”
