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Why college sports are doubling down on content creation

College athletic departments are now spending big on their communication departments. NPR's Scott Detrow speaks with Ellyn Briggs, a contributor to Front Office Sports, about why.

Copyright 2026 NPR

Henry Larson
Scott Detrow is a White House correspondent for NPR and co-hosts the NPR Politics Podcast.
John Ketchum
John Ketchum is a senior editor for All Things Considered. Before coming to NPR, he worked at the New York Times where he was a staff editor for The Daily. Before joining the New York Times, he worked at The American Journalism Project, where he launched local newsrooms in communities across the country.
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