On July 3, the town of Jupiter cautioned on Facebook that its offer for free Uber rides this Fourth of July weekend would only be available on a “first come, first serve basis” and could sell out quickly.
Less than 24 hours after the pilot program kicked off, the town announced at midday Thursday that revelers had already snatched up all of the free trips. The program exhausted its $3,000 budget hours ahead of planned Independence Day festivities at Abacoa and Harbourside Place, the town said just after noon.
More than 100 Uber users took part in the program, the town said. Jupiter may expand the program to other holidays such as Labor Day or Thanksgiving. While $3,000 was set aside to pay for rides this weekend, another $15,000 was suggested to fund the program in the next fiscal year, town public information officer Kate Moretto said last month.
Read more at the Palm Beach Post.
