Copenhagen rewards tourists for good behavior as Europe struggles with overtourism

By Adrian Ma

Published August 10, 2025 at 8:00 AM EDT

NPR's Adrian Ma speaks with Rikke Holm Petersen, director of marketing for Wonderful Copenhagen, about CopenPay, the city's new tourism program.

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Adrian Ma

Adrian Ma covers work, money and other "business-ish" for NPR's daily economics podcast The Indicator from Planet Money.