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Robert talks to ABC News reporter Robert Krulwich, about his 3-part series airing next week on Nightline, called "Hip Hop." Before beginning his research, Krulwich professed to be no expert on the subject of hip-hip culture, but wanted to understand why it was so compelling to kids, like his son, and millions of other teens and 20-somethings. In the first segment he profiles Russell Simmons, a hip-hop executive and record producer -- a household name to many hip-hop lovers, but previously unknown to Krulwich. Krulwich comes to understand that hip-hop is music, clothing, image, attitude -- a collage of ghetto and street, and the aspirations and signs of wealth and success. And he also discovers that the business of hip-hop is unlike any model he'd seen before, where music and fashion executives hold no distinctions between race, gender, or sex. He found it refreshing.

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