College athlete endorsement deals bill is signed into Florida law
Gov. Ron DeSantis signed a measure that will allow Florida colleges and universities to help steer endorsement deals toward student-athletes.
The House and Senate unanimously approved the bill (HB 7B) during a special legislative session last week. The bill repeals a prohibition in Florida’s athlete-pay law that prohibited colleges and universities from causing “compensation to be directed” to athletes.
Supporters say the change will help Florida schools be more competitive in recruiting against counterparts in other states that do not have such a restriction.
“I recognize the importance of the recruiting process and the fact that our current law would put us behind other states for recruiting some top-quality athletes to our schools,” Senate President Kathleen Passidomo, R-Naples, said Thursday in an interview with The News Service of Florida, on the day Gov. DeSantis signed it into law.
The measure also is designed to bolster financial-literacy requirements, including a requirement that schools conduct “entrepreneurship workshops” for athletes before graduation.