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The Sunshine Economy: The Fight For Your Spending


Of course you shop online. You're a digital consumer. You're on the Internet right now. You are a savvy shopper, looking for the right product at the right price and you want it fast and easy. Point, click, buy.

But you're in the minority. The vast majority of retail sales across the nation take place at brick and mortar stores. While Americans spend about $1 trillion per quarter in the retail industry, only a nickel of every dollar is spent online. But in the fight between online and in-store retailing, online spending is growing faster, much faster.

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WLRN's Sunshine Economy spoke with South Floridians about their online buying habits. Price, selection and convenience are the most common reasons shoppers go online. But so is service. And that may serve as a warning for retailers across the region looking to compete with cyberspace giants.

The Sunshine Economy series is sponsored by Kaufman Rossin and Companyone of Florida's largest independent accounting firms.

Tom Hudson is WLRN's Senior Economics Editor and Special Correspondent.
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