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The president and CEO of Visit Florida said the agency will continue to expand its marketing efforts and encourage tourists to vacation in Florida this winter.
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South Florida school districts mandate masks in the classroom. A planned rate hike for FPL customers beginning next year. And tourism is surging in Florida along with the coronavirus.
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Florida attracted 31.7 million visitors in the second quarter of this year, as the state continued to expand tourism-marketing efforts and COVID-19 vaccinations became readily available. The total was a 16.3 percent improvement from the first three months of the year and was 223.4 percent above the second quarter of 2020.
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State economists expressed optimism Tuesday that already-rebounding tourism numbers will see a quicker-than-anticipated boost from international travelers as Canada eases COVID-19 border restrictions.
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A recent study from WalletHub says the loss of visitors from the European Union could lead to a 3% decrease in Florida’s GDP.
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Is spring break bringing needed business to Florida's ravaged tourism economy? Plus, a rise in domestic violence cases during the pandemic. And the story of Cuban actress Estelita Rodriguez in the new book "Find Me in Havana."
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One year after the pandemic took hold of the economy, shutting down the hospitality industry and costing thousands of jobs, these business owners are fighting their way back. And in some cases, the future looks brighter now.
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While leaders push back against a federal recommendation to close bars and halt indoor restaurant dining, Florida’s tourism-marketing agency is looking west as the industry continues trying to rebound during the COVID-19 pandemic.
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Florida’s tourism industry is showing signs of recovery. But it’s not expected to reach pre-pandemic levels for another year.
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Short- and long-term outlooks from a panel known as the Florida Economic Estimating Conference indicate people, mostly from other states, could travel to Florida in close to pre-coronavirus pandemic numbers in 2022.
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Winter can’t come fast enough for South Florida’s hotels. The industry is struggling with fewer people traveling. Demand remains low in most places with tourism and business travel still way down.
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Gov. Ron DeSantis is backing Visit Florida's decision to encourage in-state tourism. The agency is hoping its new marketing campaign will boost local economies hit hard by the coronavirus.