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Retail experts say Yeezys will be particularly difficult to resell given their distinct design and damaged reputation. But not doing so could cost Adidas up to 500 million euros.
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The announcement by the Twitter CEO to suspend Ye came after the conservative social media platform Parler said it had agreed with the rapper formerly known as Kanye West to call off a deal.
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The decision follows a nearly decade-long relationship between the German sneaker giant and the rap superstar, also known as Kanye West.
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Adidas placed its relationship with the rapper under review earlier this month. And while he's since doubled down, the company hasn't given an update — and continues to release new Yeezy products.
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The announcement of the lawsuit comes after Ye, the rapper formerly known as Kanye West, made comments about Floyd's death on the podcast Drink Champs.
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Ye, the rapper and fashion designer formerly known as Kanye West, had recently accused hip hop mogul Diddy of being under the influence of "the Jewish people."