In the middle of the night, Brenda Shapiro woke up and thought: “LibbyLicious.” The prefect name for a small baking business built from a mandelbread recipe handed down by her husband’s grandmother, Grandma Libby.
Unfortunately, the South Florida baker did not wake up with a social media strategy.
“This is why I have my daughter-in-law do this for me,” Shapiro says. “I’m busy baking, delivering, packaging, going out and selling my cookies myself. I’m a one-person show.”