Government & Politics

DeSantis spokesperson to lead the state’s tourism marketing efforts

WLRN Public Media | By Helen Acevedo

Published July 29, 2025 at 1:38 PM EDT

FILE - Residents and tourists enjoy South Beach, July 28, 2023, in Miami Beach, Fla. The Miami-Dade government and the local National Weather Service office team up to treat heat like hurricanes and emphasize advanced preparations. (AP Photo/Rebecca Blackwell, File)

A spokesperson for Gov. Ron DeSantis has been tapped to lead the state’s tourism marketing efforts.

The Visit Florida Board of Directors recently approved Bryan Griffin to succeed Dana Young as president and CEO of the agency.

Griffin has worked in the Governor's office since 2022. He’s currently the office’s Communications Director. In 2023, Griffin took a brief hiatus to work on DeSantis’ failed campaign to become the GOP’s presidential nominee.

Griffin’s salary and start date were not immediately clear. However, the board hopes a contract will be signed ahead of the Governor’s Conference on Tourism which begins Aug. 27.

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