If you’re a small, private university with a less-than-stellar reputation, what’s a good way to boost your profile?
For Lynn University it was a no-brainer: Host one of the most important events in American politics.
"We've been waiting for this moment for a long time," says Dr. Kevin Ross, Lynn University's president.
The “moment” arrives on Monday, when President Barack Obama and Republican challenger Mitt Romney arrive on Lynn’s Boca Raton campus for the third and final presidential debate before Election Day.