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WLRN Challenge Matches


Amplify the value of your COF contribution!

When as a Circle of Friends member you designate your contribution as a challenge match, your gift has the power to inspire and generate greater giving. Through a challenge match, WLRN is able to raise even more than 4x the amount of the original gift because your contribution is matched dollar-for-dollar. Listeners feel great about the fact that they’re doubling the buying power of their donation and paying for twice the amount of essential programming. The impact of a challenge match is invaluable. We will happily accommodate Circle of Friends members who choose to be acknowledged on-air during the drive.  

Individual contributions are WLRN’s most significant and reliable source of funding. This enables us to provide trusted, in-depth, independent, fact-checked reporting from wherever the news happens - around the world, across the nation or down the street.

We value every donation. As a Circle of Friends member, we encourage you to turn your generous support into an On-air Challenge Match.

Want to learn more? Contact Ellen Soto, Major Gifts Officer at 305.350.7980 or esoto@friendsofwlrn.org.



A small investment in WLRN is a large investment in your company.

We’re asking you to participate in our upcoming membership campaign by offering a business challenge match to WLRN. It provides invaluable exposure for your company and supports trusted news and information for the South Florida community. It’s a Win-Win. Known as “The Halo Effect,” your association with public radio reflects positively on your company. Our listeners are YOUR customers.


Your company’s Business Challenge will be offered during morning or afternoon drive times when WLRN’s listening audience is at its peak. The challenge increases revenue to WLRN by motivating listeners to donate when a dollar-for-dollar match is in effect, thereby doubling the buying power and stretching the value of their donation to the station they rely on.

With up to five (5) breaks every hour, listeners are motivated to take action and donate before the challenge is met. Your business challenge can range from $2,500 to $10,000, or more. As a result, WLRN can raise even more than 4x the amount of your initial investment!

It's a Win-Win opportunity!

  • Your Business Challenge is a tax-deductible contribution.
  • Your company’s brand is enhanced through its connection to public media.
  • Your business builds brand loyalty with customers who support WLRN.  

Sample on-air message for your Business Challenge:

During this hour, Company ABC will generously match your donation dollar-for-dollar, up to $5,000 (for example). We’re grateful to Company ABC, who is challenging you to support WLRN while doubling your donation! You and company ABC value the programming you listen to every day on WLRN. So every pledge we receive during this Challenge Match, up to $5,000, will be matched by company ABC.  When you donate $120, WLRN receives another $120, so you can pay for twice as much of Morning Edition when you contribute now - you are literally doubling the buying power of your donation. As a long-standing supporter of the quality news and information you’ve come to rely on, Company ABC has stepped up to make your dollars go TWICE AS FAR.  We thank Company ABC for their generosity, and thank you for your support!

For more information, please contact

Ellen Soto, Major Gifts Officer at 305.350.7980 or esoto@friendsofwlrn.org