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The latest updates on the COVID-19 outbreak in South Florida.

The Keys Will Roll Out New Tourism Ads This Week. One Campaign Is Called ‘Personal Space’

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Andy Newman
/
Florida Keys News Service

“Welcome Back.”

“Grateful.”

“Personal Space.”

Those are the names of three new advertising campaigns for the Florida Keys, which plan to reopen to visitors June 1 after instituting a two-month tourist ban that included checkpoints at the top of the island chain meant to keep out day-trippers from the mainland.

Welcome to travel advertising in the age of the novel coronavirus.

Choosing words of optimism and hinting at a return to a new type of normal, the Monroe County Tourist Development Council will roll out new ad campaigns this week in several southern cities.

Read more at our news partner, FLKeysNews.