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The latest updates on the COVID-19 outbreak in South Florida.

The Keys Will Roll Out New Tourism Ads This Week. One Campaign Is Called ‘Personal Space’

Andy Newman
Florida Keys News Service

“Welcome Back.”


“Personal Space.”

Those are the names of three new advertising campaigns for the Florida Keys, which plan to reopen to visitors June 1 after instituting a two-month tourist ban that included checkpoints at the top of the island chain meant to keep out day-trippers from the mainland.

Welcome to travel advertising in the age of the novel coronavirus.

Choosing words of optimism and hinting at a return to a new type of normal, the Monroe County Tourist Development Council will roll out new ad campaigns this week in several southern cities.

Read more at our news partner, FLKeysNews.