“Welcome Back.”
“Grateful.”
“Personal Space.”
Those are the names of three new advertising campaigns for the Florida Keys, which plan to reopen to visitors June 1 after instituting a two-month tourist ban that included checkpoints at the top of the island chain meant to keep out day-trippers from the mainland.
Welcome to travel advertising in the age of the novel coronavirus.
Choosing words of optimism and hinting at a return to a new type of normal, the Monroe County Tourist Development Council will roll out new ad campaigns this week in several southern cities.
Read more at our news partner, FLKeysNews.